Walt Disney Co.
announced today its
entry into the cellular marketplace, targeting families with a wireless service under its own brand that will seek to sell cellphones to children and their parents. Disney Mobile will be a mobile virtual network operator (MVNO) using the CDMA/1xRTT/EV-DO digital networks of SprintPCS, the country's third-largest cellphone operator in terms of subscribers as per the Wall Street Journal. Disney will sell the handsets and service, which will be Disney-logo'd.
The WSJ noted
Disney's newest plans are to tap into its loyal family audience and reputation for delivering children's entertainment to capture a big slice of what it sees as an underserved market for family-focused services. "There is a strong business opportunity here," said Steve Wadsworth, president of the Walt Disney Internet Group. "We bring a lot of unique understanding of this market." (
Click here for more of the story.)
Login
Panel
