<img src="images/hardware-orangespvx.jpg" align="right">Orange, one of the world's largest communications companies, has announced the launch of a new consumer-orientated SPV - codenamed the SPVx.
The announcement follows last November's launch of the SPV - the world's first mobile phone to use the Microsoft® Smartphone platform - and comes on the back of Orange research and customer feedback.
The research indicates that the average SPV user is either a mobile business worker or early adopter, with a high use of email and synchronisation with their PC. With the addition of the SPVx, Orange is widening the SPV portfolio to engage the consumer customer, bringing them even easier access to games, music and entertainment services.
Orange will offer special SPV and SPVx retail packs which will include the phone and specific accessories or accessory discounts for different market segments.
The SPVx includes features such as a joystick for gaming and menu navigation, and will be offered with accessories such as entertainment memory cards (complete with games, songs and video clips) and a camera link cable that gives customers even more flexibility when Photo Messaging. Orange is also in talks with a number of companies with regards to launching a detachable cradle that transforms the phone into a gaming console. The accessories will also be available separately for purchase, allowing customers to independently mix and match their package depending on which phone or add-ons they require.
In a related story,
infoSync is also reporting that a software update will be available for the SPV on February 24. Who thinks this update will close the back door for loading un-approved software? We'll have to wait and see.
Do you know what SPV stands for? Read the full press release and find out. Read the press release at
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