Apple's iPhone Dominates PDAPhone Ad Traffic

Apple's iPhone Dominates PDAPhone Ad Traffic

With much less marketshare

Published by Convergent
06-03-2009

Apple's iPhone Dominates PDAPhone Ad Traffic

The AdMob network delivers ads to mobile websites and recently concluded a study of the ad traffic being delivered across different PDAPhone platforms. They found that even though the Apple iPhone lags in overall marketshare, it is dominating the mobile web traffic. This is a critical point in the adoption of the device in the market, because much content is funded by ads, and the iPhone seems to be a sweet spot for ad delivery. To the user, this could mean more low cost content for the iPhone platform.

The report found that PDAPhones accounted for only 12% of total mobile devices sold in 2008, but so far this year 35% of the mobile ad requests are coming from PDAPhones. The iPhone, capturing only 8% of the PDAPhone market generated 43% of the mobile web requests and 65% of HTML requests. RIM lagged far behind with 9% of mobile web and 3% of HTML, and Windows Mobile accounted for 5% of mobile web and 6% of HTML requests.

The full report is available at April 2009 Mobile Metrics Report - Mobile Web vs. HTML « AdMob Metrics .

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News Source

AdMob

Link to News Source

metrics.admob.com/2009/05/april-2009-mobile-metrics-report-mobile-web-vs-html/

#1 (permalink)

By Breeze_S on 06-03-2009, 11:45 PM

This makes a lot of sense, because traffic would be a good indicator of the time people spend on the web with that phone. Plus the iPhone has a great browswer, which makes it easy to find ads to respond to.
If that is the case, then it will be interesting to see how this same poll will look after the Pre has been released on networks like Verizon and Sprint.

#2 (permalink)

By Convergent on 06-04-2009, 09:00 AM

True, but it will also be interesting to see if the Palm Pre can break Palm out of the very small share that Palm currently has. Given the strong following now of RIM and iPhone, will they be able to pull people back?