I love how they use the term "rental fee" which is the most ludicrous thing I have ever heard. Do I "rent" my phone service? Do I "rent" my satellite TV service even if I own the dish? Do I "rent" my electricity? Do I "rent" my water because I pay monthly for it? Lets get real .... the software is free. The use of the SERVICE costs money. Everything is live and comes from their servers. This keeps everything relatively up to date. I am not renting their server ... I have absolutely no control. I am simply USING a service provided by their servers.