I am a partner at an ad agency, and one of our clients dropped $24,500 for reserving 700 square feet of booth space at the CES. I don't know what size booth Samsung had, but at $35 per square foot, it would be hard to argue that any products featured at this trade show, as the i760 clearly was (see the plethora of pictures from various industry websites), were not being "actively marketed".

The $24,500 is no where near all that most company's spend to "market" their upcoming products. Plan on tens of thousands to furnish and operate the booth, plus hotel rooms for all employees, rental vans, thousands spent to advertise at the show itself and food and beverage for employees. The "average" company participating in CES will easily drop between $500,000 to $1 million each year on CES alone.

This is a "marketing" trade show. Marketing is the very point. It is absolutely ridiculous for them to argue they are not "marketing" the products being featured at the show! This alone, constitutes blatant marketing and is cause for any confidentiality to be dropped!