It seems to me that the price changes that come from this will help out us that have cell phones already. Right now, those of us that stick with a cell phone company for years subsidize those that switch every year. If the cell companies just want to bring in the same amount of money and stop all of the promotions, we'll end up better off. If they increase the promotions to lure new customers, as long as we switch fairly often, then other people will be subsidizing us. It seems like as long as you are willing to call and switch, you'll end up ahead. (The same thing happens for long distance companies. If you call and threaten to switch, they often give you nice deals to stay, usually better than the company that was trying to lure you.)

David

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